Prof Dr. J. Satpathy — Hon. Director
jyotipim@pim.ac.inAn empirical constellation mapping brain regions, psychophysiological correlates, and computational AI models to executive choice and management behaviour.
Click any agenda card to launch the comprehensive modal detailing investigation methods, biological substrates, and strategic applications.
Map brain regions involved in high-stakes managerial choices, risk assessment, and strategic planning using neuroimaging and electrophysiological tools.
Examine how individuals make economic decisions under uncertainty, ambiguity, and time pressure by observing neural and physiological activations.
Use gaze metrics, pupil dilation, and fixation duration to evaluate consumer attention, visual saliency, and purchase intent.
Measure autonomic arousal through galvanic skin responses to understand trust, stress, and emotional regulation during negotiations.
Combine machine learning algorithms with brainwave data to build predictive models for individual and organizational choices.
Identify neural patterns associated with empathy, strategic vision, ethical decision-making, and stress resilience in senior executives.
Quantify mental workload and cognitive exhaustion in financial traders, healthcare administrators, and crisis commanders.
Investigate how cultural backgrounds and cognitive frameworks modulate neural processing during managerial problem-solving.
Develop real-time EEG biofeedback protocols to enhance executive focus, working memory capacity, and emotional self-regulation.
Explore brainwave signatures and ocular dynamics as biometric markers for secure authentication and cognitive surveillance ethics.
Study how cognitive diversity and divergent neural processing profiles drive innovation, problem-solving, and creative breakthrough in teams.
Evaluate how auditory, olfactory, and tactile stimuli interact with visual cues to encode brand memories and drive retail purchasing choices.
Apply cognitive neuroscience insights to design curriculum delivery, case study analysis, and experiential simulations for management students.
Construct multi-agent computational models incorporating neuro-psychological parameters to simulate corporate governance decisions.
Design non-invasive BCI interfaces that provide real-time cognitive state telemetry to strategic command teams during crisis simulations.