Prof Dr. J. Satpathy — Hon. Director
jyotipim@pim.ac.inExploring the power of the human brain to drive smarter strategies, better decisions, and a stronger future. PIM-BRAIN bridges cognitive neuroscience and management to decode executive judgment and economic choice behaviour.
Traditional management focuses on outcomes, but modern neuro-management explores the mental processes that create those outcomes.
Hon. Director, PIM-BRAIN • Professor & Chair of Neuro-Management
Bridging empirical laboratory psychophysiology (EEG, Eye Tracking, SCR) with real-world managerial decisions.
Uniting economics, cognitive psychology, computational AI, and organizational leadership into a unified framework.
Translating neural data into actionable executive interventions, cognitive de-biasing protocols, and strategic intelligence.
Established at the historic Poornaprajna Institute of Management (PIM) in Udupi, Karnataka, PIM-BRAIN represents an unprecedented convergence of scientific neuroscience, behavioral economics, and strategic decision analysis.
Founded under the vision of our visionary leadership and directed by Prof Dr. J. Satpathy, the Centre addresses the fundamental black box of human judgment. By combining quantitative psychophysiology with advanced computational modeling, we decode how leaders navigate risk, negotiate value, and architect organizational futures.
Electrophysiology, neural correlates, brain mapping, and cognitive biological substrates.
Strategic leadership, organizational behavior, boardroom dynamics, and ethical governance.
Attention psychology, eye tracking, mental workload, cognitive fatigue, and sensory perception.
Neuroeconomics, risk-reward encoding, negotiation biometrics, and choice architecture.
PIM-BRAIN deploys high-temporal-resolution physiological measurement systems to record involuntary cognitive responses.
Multi-channel spectral density analysis recording delta, theta, alpha, beta, and gamma frequency bands to measure cognitive load, focus, and emotional valence.
Evaluating visual saliency, gaze fixation durations, scanpaths, and pupil dilation to decode attention allocation in negotiations and neuromarketing.
Measuring micro-changes in sweat gland activity to quantify sympathetic autonomic nervous system arousal during high-stakes bargaining.
Map brain regions involved in high-stakes managerial choices, risk assessment, and strategic planning using neuroimaging and electrophysiological tools.
Examine how individuals make economic decisions under uncertainty, ambiguity, and time pressure by observing neural and physiological activations.
Use gaze metrics, pupil dilation, and fixation duration to evaluate consumer attention, visual saliency, and purchase intent.
Measure autonomic arousal through galvanic skin responses to understand trust, stress, and emotional regulation during negotiations.
Combine machine learning algorithms with brainwave data to build predictive models for individual and organizational choices.
Identify neural patterns associated with empathy, strategic vision, ethical decision-making, and stress resilience in senior executives.
Transforming multi-channel biometric time-series into predictive models of executive choice.
EEG & ocular streams
Artifact filtration
Neural feature extraction
Choice classification
Strategic recommendations
By feeding high-density neural signals into machine learning architectures, PIM-BRAIN models how cognitive biases, emotional stress, and heuristic shortcuts manifest prior to observable decision execution.
Foundational grounding in brain structure, cognitive decision-making, and neuroscientific tools for management.
Understanding how neural mechanisms govern economic choices, risk evaluation, and financial decision behaviour.
Applying eye tracking, EEG, and biometric tools to decode consumer attention, brand perception, and purchase intent.
Enhancing leadership effectiveness, empathy, and change management using brain-based management frameworks.
Integrating artificial intelligence algorithms with brain-data analytics for predictive managerial decision-making.
Comprehensive advanced programme covering theoretical, empirical, and laboratory dimensions of neuro-management.
Aithal, P. S., & Satpathy, C. P. D. J.
Satpathy, C. P. D. J., & Neena, P. C.
Satpathy, C. P. D. J., & Patri, M.
Satpathy, C. P. D. J.
Unraveling subconscious neural states, visceral arousal markers, and computational decision dynamics to transform executive leadership and strategic management.
We invite academic scholars, doctoral candidates, industry executives, and global research institutions to collaborate with PIM-BRAIN.
Hon. Director, PIM-BRAIN
Poornaprajna Center for Neuro-Management & Strategic Brain Research
Poornaprajna Campus, Volakadu, Udupi, 576 101, Karnataka State, India
Submit an inquiry regarding collaborative research, doctoral programs, or executive MDPs.