Prof Dr. J. Satpathy — Hon. Director
jyotipim@pim.ac.inBridging Cognitive Neuroscience, Management Science, Economics, and Artificial Intelligence at the Poornaprajna Institute of Management, Udupi.
The subject of Neuromanagement is established at the Poornaprajna Institute of Management (PIM), Udupi, Karnataka State, India.
In the last decade, the development of neuroscience tools has sparked exponential interest in linking brain science techniques to psychology, marketing, economics, and organizational sociology. Neuromanagement studies how managerial behaviour can shape our understanding of the mind and how neuroscientific findings constrain and guide models of strategic decision dynamics.
Neuroscience, when allied with Psychology and Economics, creates powerful new models to explain why and how we make decisions.
Convergence of Biological Neural Networks and Computational Decision Architectures
Economics, Psychology, and Neuroscience are converging into the unified discipline of Neuroeconomics. The Centre brings together global researchers and funding for intensive, advanced study.
Investigating neural equity encoding, moral judgment substrates, and prefrontal arbitration between self-interest and cooperative altruism.
Deciphering dopamine-driven reward prediction errors, reinforcement learning in volatile markets, and risk tolerance thresholds.
Applying electroencephalogram (EEG) spectral power and gaze metrics to predict consumer adoption and strategic negotiation outcomes.
Promote deep collaboration and intellectual discourse among scholars from Management, Economics, Psychology, Leadership, Computer Science, and Medical faculties.
Ensure the continued advancement of the field of neuro-management by mentoring young doctoral candidates, research scholars, and academic faculty.
Promote rigorous theoretical modeling, annual symposia for original research presentations, and the development of a common methodological language for the discipline.