POORNAPRAJNA CENTRE FOR NEURO-MANAGEMENT & STRATEGIC BRAIN RESEARCH

POORNAPRAJNA CENTRE FOR NEURO-MANAGEMENT & STRATEGIC BRAIN RESEARCH

ABOUT PIM-BRAIN

Vision and Purpose

The Poornaprajna Center for Neuro-Management & Strategic Brain Research (PIM-BRAIN) is a pi oneering initiative of the Poornaprajna Institute of Management, Udupi, established with the visionary support of eminent leaders in education and neuroscience. This center aims to bridge the gap between neuroscience and management by exploring how brain science influences managerial decisions, strategic behaviour, and economic choices. It leverages interdisciplinary frameworks from economics, psychology, management, and cognitive science to decode com plex decision-making processes and design brain-based strategies for leadership and innova tion.

Academic Scope and Research Agenda

The center is dedicated to high-impact research, offering advanced studies in neuroeconomics, neuromarketing, neuro-leadership, and decision neuroscience. It focuses on experimental and theoretical work involving tools like EEG, eye-tracking, and skin conductance to study emo tional arousal, attention, and strategic thinking in real-life business contexts. The research agenda includes topics such as managerial decision-making, ethical leadership, behavioral bi ometrics, cognitive load, neurodiversity, and the integration of AI with neuroscience for predictive modeling. PIM-BRAIN aspires to position India at the forefront of neuromanage ment research by fostering collaborations with global experts and institutions.

Programs and Capacity Building

To promote capacity building, PIM-BRAIN offers certificate, diploma, and Ph.D. programs in neuromanagement and strategic brain research. These programs include hands-on labs, live neurofeedback demonstrations, and interdisciplinary coursework integrating neuroscience with leadership, marketing, and education. The center also conducts summer and winter schools, short-term training programs, and faculty development initiatives to empower re searchers and educators with brain-compatible tools for teaching, policy-making, and business strategy. With a focus on practical applications, the center seeks to cultivate a new generation of neuro-savvy professionals and scholars.

Infrastructure, Experts, and Outreach

Housed within the Department of Management Studies at PIM, the center is equipped with advanced tools like handheld eye trackers, EEG systems, and psychometric interfaces. A dis tinguished team of Indian and international advisors—including neuroscientists, psycholo gists, and management experts—guides its development. The center collaborates with premier institutions like NIMHANS, IIT Gandhinagar, and international bodies to ensure cutting-edge research and innovation. Through its mission-driven approach, PIM-BRAIN envisions itself as a transformative hub that redefines how brains and businesses interact for societal, organi zational, and personal advancement.

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