POORNAPRAJNA CENTRE FOR NEURO-MANAGEMENT & STRATEGIC BRAIN RESEARCH

Courses Offered

Courses

By sharing (neuro) findings more intentionally and finding new ways to reach people, we can ensure (neuro) psychology has the greatest possible impact on society. Giving benefits of (neuro) psychology away means sharing the broad benefits that psychological science and expertise have to offer in order to enhance society and improve the lives of others.
The proposed PP Centre for Neuro-management & Strategic Brain Research would ab initio and in situ, launch the interdisciplinary Certificate / Diploma / Post – Diploma and PhD programme, fascinated by the complexities of human choices, its unique training and research opportunities in the cutting-edge field with an intake capacity of 10 (Ten) Research Candidates. The proposed PP Centre for Neuro-management & Strategic Brain Research would offer a set of courses taught (in English) by internationally renowned Scholars and World - Class Research Experts, both, on - line and off - line mode. In the first Semester, Candidates would attend compulsory modules in Experimental and Behavioral interdisciplinary Management, that pool ideas and methods from Economics, Neuroscience and Psychology to understand the cognitive and allied aspects of Human Decision Making, where they become familiar with conceptual principles and state-of-the-art research methods. From the second semester, students chose from a range of additional elective research topics and research seminars, while continuing to refine their own research projects. These research plans would be presented in the form of a written research proposal at the end of the second Semester. The research programme has a strong scientific research focus (holistic perspective on Human Decision Making and the role of the brain in it), with the goal of enabling Research Candidates to become Independent Researchers of the highest caliber.
The proposed PP Centre for Neuro-management & Strategic Brain Research would conduct SUMMER SCHOOLS, AUTUMN SCHOOLS and WINTER SCHOOLS to bring together Doctoral and advanced subject Experts in Neuroscience, Psychology, Economics and related disciplines for intensive and advanced study of the rapidly growing interdisciplinary field of neural Studies. Topics would include introductions to interdisciplinary Economics, interdisciplinary Psychology of Judgment and Decision-Making, interdisciplinary Neuro - Anatomy and interdisciplinary Physiology of Decision-Making and interdisciplinary Computational Modeling. The Schools will cover experiment and theoretical work on interdisciplinary Decision Making.
The proposed PP Centre for Neuro-management & Strategic Brain Research would conduct One Week Short – Term Courses, Conferences / Seminars / Symposiums / MDP and FDP to enhance networking and trading of knowledge and understanding towards joint papers / monographs and publications.

Curriculum Outlines for Certificate/Diploma/MDP Courses

Course Title 1: Neural Correlates of Managerial Decision-Making
Duration: 30 hours (Certificate) / 60 hours (Diploma)
  • Introduction to Cognitive Neuroscience & Brain Anatomy
  • Decision-Making Models in Management
  • Tools: EEG, fMRI, Eye Tracking – Theory & Demonstration
  • Case Studies on Strategic Thinking
  • Lab: Simulating Decision Environments & Brain Mapping
Course Title 2: Neuroeconomics and Human Choice Behaviour
Duration: 30 hours
  • Foundations of Behavioural Economics
  • Emotion-Cognition Interaction in Economic Choices
  • Neural Basis of Risk and Reward Evaluation
  • Cognitive Biases and Consumer Behaviour
  • Real-world Applications in Finance and Retail
Course Title 3: Eye Tracking in Consumer Behaviour and Marketing
Duration: 24 hours
  • Principles of Eye Tracking Technology
  • Consumer Attention & Visual Psychology
  • Experimental Design in Eye Tracking Studies
  • Hands-on: Eye Tracking Device Application
  • Analysis of Heat Maps and Gaze Plots
Course Title 4: Skin Conductance and Emotional Valuation in Negotiations
Duration: 20 hours (MDP)
  • Basics of Psychophysiology and Emotional Arousal
  • Skin Conductance Response (SCR) Methods
  • Emotional Triggers in Business Negotiations
  • Role Plays and Scenario-Based Simulations
  • Analysis of Negotiation Outcomes using Biometric Feedback
Course Title 5: AI & Neuroscience Integration for Predictive Decision Models
Duration: 40 hours (Advanced Diploma)
  • AI/ML Basics for Behavioural Prediction
  • Neural Data Processing (EEG, fMRI)
  • Feature Engineering from Neural Signals
  • Designing Predictive Models of Choice Behaviour
  • Case Studies: Retail, Healthcare, Education
Course Title 6: Ethics and Neuroscience of Leadership
Duration: 30 hours
  • Leadership Theories and Neuro-correlates
  • Empathy, Trust, and Decision-Making in the Brain
  • Emotional Intelligence and Neural Signatures
  • Case Discussions on Ethical Failures and Brain Dynamics
  • Development of Ethical Leadership Programs
Course Title 7: Neuro-Branding and Emotional Engagement
Duration: 24 hours
  • Brain Science Behind Brand Perception
  • Sensory Triggers and Emotional Valuation
  • Brand Loyalty: A Neuro-Cognitive Perspective
  • Neuromarketing Experiments and Analysis
  • Brand Strategy Design Based on Brain Feedback
Course Title 8: Cognitive Load and Decision Fatigue in Managers
Duration: 30 hours
  • Understanding Cognitive Load Theory
  • Psychophysiological Indicators of Fatigue
  • Case Studies: Managerial Burnout and Productivity
  • Tools: EEG/HRV to Measure Load
  • Designing Balanced Work Environments
Course Title 9: Cross-Cultural Neuro-Behavioural Insights in Management
Duration: 25 hours
  • Neuroscience of Cultural Perception
  • Emotional and Cognitive Diversity Across Cultures
  • Culture-Specific Stimuli and Brain Response
  • International Business Scenarios
  • Management Styles & Neurocognitive Flexibility
Course Title 10: Neurofeedback for Enhancing Productivity and Focus
Duration: 20 hours
  • Introduction to EEG and Neurofeedback
  • Training Focus, Calmness, and Resilience
  • Live Demonstration of Neurofeedback Devices
  • Personal Feedback Sessions for Participants
  • Application in Leadership and Workplace Productivity
Course Title 11: Behavioural Biometrics and Security in Neuro-Management Systems
Duration: 30 hours
  • Fundamentals of Behavioural Biometrics
  • Gait, Voice, Eye, Brain Pattern Recognition
  • Cybersecurity & Decision System Integration
  • Case Applications in Banking, Health, and Education
  • Ethics of Neuro-Based Identity Verification
Course Title 12: Neurodiversity and Inclusion in Workplaces
Duration: 25 hours
  • Understanding Neurodiversity (Autism, ADHD, Dyslexia)
  • Inclusive Design of Workspaces
  • Case Studies of Inclusive Innovation
  • Brain Responses to Work Environments
  • Building a Neuro-Inclusive Culture
Course Title 13: Neuromarketing and Sensory Psychology for Product Innovation
Duration: 30 hours
  • Sensory Modalities and Brain Perception
  • Multi-Sensory Product Design
  • Consumer Testing Using Neuro Tools
  • Innovation through Sensory Engagement
  • Group Projects: Re-Designing a Product
Course Title 14: Neuro-Pedagogy in Management Education
Duration: 20 hours (Teacher Training)
  • Brain-Compatible Teaching Strategies
  • Attention, Memory & Retention Techniques
  • Using Neuro Metrics in Teaching Feedback
  • Designing Syllabi for Brain-based Learning
  • Tools for EdTech Integration
Course Title 15: Visualization and Brain Simulation of Strategic Thinking
Duration: 30 hours
  • Visual Cognition and Decision Models
  • Strategic Thought Processes & Brain Imaging
  • Lab Simulation Tools for Brain Mapping
  • Application in War Rooms and Corporate Strategy
  • Group Simulation Projects